NEW YORK, March 18, 2025 — MediaTrue used Queantic’s cookie-free analytics and bot detection to identify fraudulent advertising traffic, switch networks, and rebuild campaign decisions on real visitors.
The challenge
MediaTrue’s advertising campaigns were flooded with bot traffic from an ad network. Fake visits skewed analytics, wasted spend, and made it hard to judge what creative and channels actually worked.
How Queantic helped
Queantic’s real-time tracking and bot detection separated genuine human traffic from automated noise. MediaTrue pinpointed the network sending fraudulent visits and quantified how badly it distorted performance metrics.
The solution
With clean data in hand, MediaTrue switched to a more reputable advertising partner. Bot volume dropped sharply, analytics reflected real users, and the team could optimize campaigns with confidence.
The impact
After the change, MediaTrue reported a 214% increase in marketing ROI, a 63% reduction in bot traffic, and faster pages averaging 0.8 seconds to load. Budget shifted toward traffic that converts.
About Queantic
Queantic provides cookie-free, server-side web analytics and short-link tracking for teams that need numbers that survive a privacy review. Learn more or contact us.